Description

Feed People. Get Paid. Stop Giving Away Your Profit.

Your generosity may have helped build your reputation, but free meals, endless discounts, oversized samples, and vague promises of “exposure” can quietly drain your business.

This workbook helps you recognize where your money is leaking, calculate what those giveaways are truly costing you, and create clear boundaries that protect your profits without changing who you are.

Why You Need This Workbook

• You’ll uncover the hidden ways you are giving away your profit.
  You’ll identify how free influencer boxes, full-spread donations, oversized samples, delivery fees, repeat discounts, and unpaid trades may be costing your business more than you realize.
• You’ll calculate what “exposure” is really costing you.
  You’ll put a dollar amount on the food, ingredients, time, and energy you have exchanged for promotion—and determine whether it ever produced paying customers.
• You’ll know exactly what to say when someone asks for free food.
  You’ll receive ready-to-use scripts for influencers, event organizers, nonprofits, repeat discount seekers, sample abusers, and trade partners who fail to deliver.
• You’ll create a giveaway policy that protects your business.
  You’ll decide your limits for samples, donations, discounts, and exposure requests in advance, so you do not have to make pressured decisions in the moment.
• You’ll turn your generosity into a strategy instead of a financial leak.
  You’ll learn which planned giveaways can support your business and which unplanned requests are quietly weakening your profits.